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MI6: Halo 3 'Transcended Pop Culture'

In a special presentation at the recent MI6 Conference, Microsoft marketers talked about the success story that is Halo 3. MS wanted to make sure the mainstream, not just the hardcore, viewed Master Chief as a hero. by N. Evan Van Zelfden on Thursday, April 10, 2008 One the biggest game success stories in recent years has been Microsoft's Halo 3. And at the MI6 conference in San Francisco, the marketing minds behind some of the biggest projects gave a presentation on how they'd planned to conquer the market – and how the titles had succeeded.Jerret West, a global group product manager...
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