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Jan
29

4 Ways Smartphones Can Save Live TV

Linear TV is increasingly under threat from all sides with videogames, iPads, tablets and smartphones all  becoming prime competitors. On top of this, there is an increased interest in viewing non-linear and on-demand TV. Yet, smartphones could be the key to keeping live TV compelling and profitable.  Consumer behaviour is changing quickly: 86% of Americans already use their phones while watching TV. Smartphones are already  augmenting the linear TV experience, and could actually help to increase the hours of live events viewed in four different ways: 1.     Mobile apps A recent AC Nielsen survey revealed that 33% of consumers regularly use mobile apps while watching...
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1197 Hits
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Jan
29

Openwave JumpTap combine context and profiling for mobile ads

  Openwave and JumpTap are teaming up to deliver a combined context and profiling service for what they promise will be highly targeted mobile advertising. As more and more mobile providers provide flat rate internet access, this sort of targeting will become ever more important. Current advertising solutions are based on either application context or profile, not both, so this is the first time advertisers will be able to target individuals based on an optimal blend of profile and context. Adam Soroca, vice president and general manager of Search at JumpTap tells us: “Our search engine generates a wealth of information about what mobile...
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1013 Hits
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Jan
28

Legacy Fundraising - and everything you ever needed to know about it.

Seminar Leader:  Richard Radcliffe Date:  Tuesday 1st July 10.00am - 3.30pm, Registration from 9.30am Venue:  The Four Seasons Hotel, Ballsbridge Cost:  €115 (includes lunch) The main speaker will be Richard Radcliffe who will present and discuss concepts around the theme of 'Legacies - Making it dead easy'   Legacies are not about death and dying but about the future life of your charity. This programme will inform you of: the outcomes of research with almost 15,000 donors in various focus groups and will debate the legacy visions and legacy communications which can be used by all charities - possibly at no...
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2766 Hits
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Jan
27

MI6: Halo 3 'Transcended Pop Culture'

In a special presentation at the recent MI6 Conference, Microsoft marketers talked about the success story that is Halo 3. MS wanted to make sure the mainstream, not just the hardcore, viewed Master Chief as a hero. by N. Evan Van Zelfden on Thursday, April 10, 2008 One the biggest game success stories in recent years has been Microsoft's  Halo 3 . And at the MI6 conference in San Francisco, the marketing minds behind some of the biggest projects gave a presentation on how they'd planned to conquer the market – and how the titles had succeeded.Jerret West, a global group...
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2000 Hits
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Jan
24

Switch from PSD to Joomla websites to acquire high performance in tough market

As per the analysis, web designing has gained enough of popularity and has gone through innumerable changes. The development platform has also been proven as the most steady and rapid one and in the contemporary era, there are millions of websites all over the internet that are containing the various topics as well as data. It is also a very true fact that internet has turned to be the fastest growing platform for marketing, thus in order to get exposure all the types of industries are having their website. Thus, with the growing need of business and people, a plethora of...
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867 Hits
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Jan
16

Cosmetic Treatment Abroad: Convalescence and Aftercare

One of the most problematic aspects of cosmetic treatment abroad are the aftercare as well as issues connected to complications and corrective procedures. Many foreign clinics offer consultation, check-up visits and corrections, if needed, free of charge, however there are still the costs of flight and accommodation to be covered by patients. Therefore, people travelling abroad for treatment should prepare themselves both financially and psychologically that they might need to make more than one trip to the clinic they chose. Always enquire after fees and costs of additional visits and correction, as they not might be included in the procedure costs....
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1001 Hits
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Dec
30

4 things a guy needs to find out before shopping for an engagement ring

  Did you think that shopping for an engagement ring is easy? You could just walk into any store, peep through the collections and order whatever a piece you like the most? Na, it is not that easy. This article will tell you how to go about buying those rings- be the custom made rings or the cushion cut rings.  It is a joy to see tears flowing down your girlfriend’s eyes and melting with her smile when she says ‘yes’ to your proposal as you lean down with a diamond engagement ring. But honestly, buying that perfect ring is no child’s job.  Here are a...
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1040 Hits
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Dec
21

Slimming pills reviews: Capsiplex

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Introduction Everyone interested in weight loss and different fat burning methods is aware that the marker nowadays offers some superb products that can help anyone reach their personal goals. After extensive research on the topic, we can confirm that one of the best products in the niche is Capsiplex – a clinically proven pro slimming formula that successfully speeds up your metabolism and helps you burn the extra calories you don’t need. The best part of it all is that the effectiveness and safety of Capsiplex is scientifically proven , so nothing is left to ‘luck’, ‘organism’ or ‘fate’. Below you...
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1739 Hits
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