Elly Metthews

Most Common Branding Mistakes and How to Avoid Them in a Brand Most brands don't fail because of a lack of ideas, but because of avoidable mistakes in how those ideas are executed visually and strategically. This article explores the most common branding mistakes and how to avoid them, especially if you plan to hire a logo or graphic designer to create a professional, eye‑catching identity that supports real business growth. Why Branding Mistakes Hurt Growth? Branding is not just a logo; it is the perception...

 In today's competitive marketplace, your brand is more than just a logo — it's your company's personality, reputation, and promise to your customers. For small business owners, rebranding can breathe new life into an existing identity, connect with a different audience, or align the business with shifting market trends. However, rebranding often seems like an expensive, resource-heavy project that only big brands can afford. The good news? ...