Social Dude

Linear TV is increasingly under threat from all sides with videogames, iPads, tablets and smartphones all becoming prime competitors. On top of this, there is an increased interest in viewing non-linear and on-demand TV. Yet, smartphones could be the key to keeping live TV compelling and profitable. Consumer behaviour is changing quickly: 86% of Americans already use their phones while watching TV. Smartphones are already  augmenting the linear TV experience, and could actually help to increase the hours of live events viewed in four different ways: 1.     Mobile apps A recent AC Nielsen survey revealed that 33% of consumers regularly use mobile apps while watching TV. This...

  Openwave and JumpTap are teaming up to deliver a combined context and profiling service for what they promise will be highly targeted mobile advertising. As more and more mobile providers provide flat rate internet access, this sort of targeting will become ever more important. Current advertising solutions are based on either application context or profile, not both, so this is the first time advertisers will be able to target individuals based on an optimal blend of profile and context. Adam Soroca, vice president and general manager of Search at JumpTap tells us: “Our search engine generates a wealth of information about what mobile...

As per the analysis, web designing has gained enough of popularity and has gone through innumerable changes. The development platform has also been proven as the most steady and rapid one and in the contemporary era, there are millions of websites all over the internet that are containing the various topics as well as data. It is also a very true fact that internet has turned to be the fastest growing platform for marketing, thus in order to get exposure all the types of industries are having their website. Thus, with the growing need of business and people, a plethora of...