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Openwave JumpTap combine context and profiling for mobile ads

  Openwave and JumpTap are teaming up to deliver a combined context and profiling service for what they promise will be highly targeted mobile advertising. As more and more mobile providers provide flat rate internet access, this sort of targeting will become ever more important. Current advertising solutions are based on either application context or profile, not both, so this is the first time advertisers will be able to target individuals based on an optimal blend of profile and context. Adam Soroca, vice president and general manager of Search at JumpTap tells us: “Our search engine generates a wealth of information about what mobile...

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Switch from PSD to Joomla websites to acquire high performance in tough market

As per the analysis, web designing has gained enough of popularity and has gone through innumerable changes. The development platform has also been proven as the most steady and rapid one and in the contemporary era, there are millions of websites all over the internet that are containing the various topics as well as data. It is also a very true fact that internet has turned to be the fastest growing platform for marketing, thus in order to get exposure all the types of industries are having their website. Thus, with the growing need of business and people, a plethora of...

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